5 Reasons to Use Tracking Numbers for Your Digital Marketing Campaign

Using a tracking number in digital advertising is crucial for several reasons that span from campaign effectiveness to insightful analytics. At Treebound, we understand how to navigate the digital landscape in a way that is effective, time-saving and cost-conscious.

Because data-driven decisions are important, we use the ability to track and analyze advertising efforts in real-time. This helps us provide arborists with a competitive edge and ensure efficient use of our resources. Here are 5 reasons why using a tracking number for digital advertising is the key to a successful campaign:

Why You Need to Use Tracking Numbers for Digital Marketing

1. Tracking Numbers Are a Measurement Tool for Successful Advertisement

Tracking numbers serve as a fundamental tool for measuring the success of advertising campaigns. Unlike traditional advertising methods where it’s challenging to tie specific outcomes to specific ads, digital advertising allows for precise tracking through unique identifiers like tracking numbers.

By assigning a specific number to each campaign released, we can directly connect calls, messages, or inquiries to the specific ad that prompted them. This attribution is extremely valuable for understanding which campaigns are delivering the highest return on investment and which ones may need adjustment for better success rates.

2. Tracking Numbers Provide Target Audience Data

Tracking numbers supply comprehensive data collection and analysis. They provide detailed insight into buyer behavior, which may look like durations of calls, geographic locations, and frequency of calls. This data allows Treebound to identify specific trends, preferences, and patterns among our arborists’ target audiences, which enables them to better their advertising strategies for increased engagement and conversion rates. For instance, if a campaign generates a high volume of calls but a low volume of conversions, analyzing call data can reveal areas for potential improvement as the campaign moves forward.

3. Tracking Numbers Generate Data in Realtime

Using tracking numbers enhances the accuracy of performance metrics. Most digital advertising platforms can integrate with call tracking systems to instantly capture and analyze data. This provides Treebound with real-time statistics such as:

• Call volume
• Conversion rates
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)

These statistics offer insights that help to optimize campaigns in realtime. As a result, our marketing campaign budgets are sectioned out and used efficiently for ads and tactics that deliver the highest conversion impact.

4. Tracking Numbers Give You Peace of Mind for Your Ad Campaign

Beyond campaign performance and target market insights, tracking numbers also increase accountability and transparency in our digital advertising efforts. Being able to track the progress of your campaign at any time enables you to accurately assess the effectiveness of your investments and make a list of questions to ask us on our next scheduled call.

We want you to be able to trust that your ad budget is in good hands. Having strong data from tracking numbers strengthens the credibility of marketing initiatives and creates a strong position for informed decision-making about your business’ campaign. With Treebound, you have 24/7, 365 access to your campaign statistics.

5. Tracking Numbers Spark Connection With Local Audiences

Tracking numbers empower Treebound to optimize your campaigns for mobile and local audiences alike. With the high use of smartphones and location-based services, consumers frequently use mobile devices to research products and services as well as place direct calls to businesses. By using tracking numbers that are specific to different geographical regions and individual ad iterations, Treebound can tweak our strategies to:

• Resonate specifically with your local audience
• Take advantage of area trends
• Enhance the overall local consumer experience for your business

Conclusion

For Treebound, the importance of using tracking numbers in digital advertising cannot be overstated. They help us provide arborists like yours with effective campaigns, strong consumer insights, optimal marketing strategies, and a quality customer experience.

By leveraging tracking numbers, Treebound can make data-driven decisions that maximize the use of your campaign budget, improve customer engagement, and drive sustainable growth for your arborist business.

Call Treebound Today

In today’s dynamic and competitive digital marketplace, it would be hard for you to become the #1 arborist in your area without using tracking numbers.

It’s not just an ad campaign tactic. Rather, tracking is essential to stay ahead of the curve and reach long-term success with satisfied customers.

If you’re ready to maximize your ad campaign budget, call Treebound today! Our talented team of professionals is here to grow your arborist business into the #1 company in your geographical area – regardless of the season.